Digital is already outstripping traditional marketing in terms of attributable returns on investment.
Digital spend is up in 2017 as more marketers and businesses shift their focus to where the customer's focus has been in the past year - social media, search and their phones. With technology moving faster than ever before, it is important to keep up with the changing landscape. Here are some other reasons why digital marketing is now more important than ever for you business to stay relevant and flourish:
- The majority of people research online before making a purchase decision. If you're not in the digital space, you competition is and you're not even a part of the conversation.
- Although it seems daunting, digital marketing is a lot cheaper than traditional marketing. The cost is the lowest it'll ever be as more players enter the market so the best time is NOW.
- Although it may seem daunting at first, the barriers to enter the conversation are lower now than they have ever been. Good reporting allows for full transparecy and attribution.
- Digital is the most measurable marketing activity there is. Gone are the days of flying blind. Not only are we able to make you a part of the conversation, we are able to gain insights into your users to better allow you to cater to them. In today's customer-first economy, these insights can be very valuable and bolster your bottom line.