As a restaurant owner, your main goal is to get your restaurant in front of as many potential clients as possible, have them visit your restaurant and have them return over and over again. Good food and service does play a big role in the grand scheme of things but good marketing gives you that leg up you need in this super competitive industry.
We are an Auckland based , Google certified digital agency that helps restaurants & cafes leverage digital marketing platforms to achieve their goals.
If you're ready to beat out the competition in your industry and area, then read on...
If you have any questions or would like to get more customers, then get in touch with us about our restaurant marketing services!
Your website is the face of your business. Most people conduct research online before deciding to go somewhere or buy something. If you don't have a website or at least a well managed social media page, you're at a disadvantage. If your website isn't up to scratch and has poorly shot photographs that don't capture the users' imagination, then you run the risk of losing them right from the get go.
In the case of drawing in new customers, it doesn't matter how good your food is (unless we're dealing with word of mouth). If you can't convey that visually, you're excluding yourself from consideration. Having your own site also allows you to advertise to users for cheaper & get more targeted traffic thanks to tracking pixels by Facebook & Google as well as lead magnets. We build sites complete with professional photos & videos so that you can put your best foot forward.
The time people spend on social media and the influence it has on their purchase decisions has grown vastly in the past 5 years. People are Instagramming & Facebooking left, right and centre. It's where they get their news, reviews & recommendations. Social media is about story telling through content. We study user behaviour patterns and create content accordingly by working hand in hand with our clients to create an effective social media strategy and schedule. This in turn drives up user engagement and in turn gets people excited about the brand.
Executing a sound social media campaign takes time & effort. It's much more than copy pasting links and posting some photos off your cell phone with poor lighting. Posting bad photographs or using outdated graphics does your brand more harm than good. Our professional photographers and social media experts make sure that you're best represented online. Prices start from just $250/mth.
Here are some of the social media services we offer:
Let's talk a bit more about how social media advertising can help boost your business. In the past, in order to target households living in your vicinity you'd have to create a flyer, print it, have someone drop it in mailboxes - only to realise that it went straight into the bin. Times have changed.
You can now target people living within 2km of your restaurant, who eat out often and like your particular cuisine through social media advertising. If they don't click through to find out more, you don't pay. Think about the effectiveness of that for a moment. Want larger group bookings? Target people with birthdays coming up within the next month who live within a 2km radius. Want more booking for intimate dinners? Target people with anniversaries coming up within the next month. The possibilities are endless as the returns.
We run highly targeted ad campaigns for our clients and constantly monitor and optimise them so that their campaigns are as efficient and effective as can be.
If you've had a look at your website Analytics you will have noticed that the number of visitors does not equal the number of customers. In fact, many visitors will only come to your site once and then never return. Through smart retargeting, we are able to get your message in front of them long after they've left your site as they browse the Web or Facebook or Instagram. Ever notice that sometimes an ad for something you've been looking for will just start following you around? This is that. By staying fresh in their mind and making it easy to book and order with you (via Foodbuddy) we are able to win back visitors that would have otherwise been lost forever. The best part is, this is up to 80% cheaper than normal digital advertising.
SEO is the process of optimising your restaurant to rank high in the organic results for particular searches e.g. 'Thai Restaurant Auckland', 'BYO Restaurant Takapuna' etc. While this method doesn't give you immediate returns, it is the most cost effective way to get traffic in the long run. Because it can take a while to kick in, we recommend running an SEO campaign in conjunction with a social media campaign.
In case you don't want a fully managed restaurant marketing package or if you just want to upskill your workers, you can opt for in house training and strategy sessions. Depending on your requirements we can visit you for ongoing strategy sessions where we look at your campaign performance, discuss your goals and help you tweak the campaigns and make a plan for the month ahead. We can also train your staff in how to create and edit campaigns so that they can do the needful going forward.